Japan 
Male 
Japanese 
English 
Description
My name is YOSHIHIRO KINOSHITA. I run LIVED NO GARD corp. on my own, working on brand creation, building narrative worlds, and slowly shaping the structures that support society. I’m not the type to make loud statements; moving quietly and steadily feels more natural to me. At some point, that simply became my way of working.
My path hasn’t been straightforward. I’ve worked in nightlife, logistics, call centers—many different environments. The people I met and the atmosphere of those places formed the foundation of who I am today. My belief that “people can start over from anywhere” didn’t come from theory; it came from what I’ve actually seen.
MAJEC JAPANESE / WORLD OCUSTRACT grew out of those experiences. It’s a kind of framework—a base for thinking—that helps individuals and organizations regain their own axis. From there, brands like SUMSTANG and TOMY‑AYU emerged, each carrying its own small story and symbolic meaning. They’re less like products and more like fragments of a larger world.
Right now, I’m living in Okinawa and preparing for the next stage. This period is important to me. It’s a place where I can quietly reflect on how people rebuild themselves and what is truly necessary. I see it as a time to move forward without rushing, but without stopping either.
In the long term, I’m working on projects like MINAI, which supports younger generations, as well as larger narrative structures such as the Asia Transcontinental Railway and Moneyless World. They may sound grand, but to me they’re simply honest wishes—“I hope the world could be like this”—that I’m trying to give shape to.
I don’t do anything flashy. But I believe that by quietly building things up, I can create small changes somewhere in the world. LIVED NO GARD corp. is the vessel for that work. I plan to keep moving at my own pace, adding what’s necessary with care, and continuing to update the world from the inside out.
My path hasn’t been straightforward. I’ve worked in nightlife, logistics, call centers—many different environments. The people I met and the atmosphere of those places formed the foundation of who I am today. My belief that “people can start over from anywhere” didn’t come from theory; it came from what I’ve actually seen.
MAJEC JAPANESE / WORLD OCUSTRACT grew out of those experiences. It’s a kind of framework—a base for thinking—that helps individuals and organizations regain their own axis. From there, brands like SUMSTANG and TOMY‑AYU emerged, each carrying its own small story and symbolic meaning. They’re less like products and more like fragments of a larger world.
Right now, I’m living in Okinawa and preparing for the next stage. This period is important to me. It’s a place where I can quietly reflect on how people rebuild themselves and what is truly necessary. I see it as a time to move forward without rushing, but without stopping either.
In the long term, I’m working on projects like MINAI, which supports younger generations, as well as larger narrative structures such as the Asia Transcontinental Railway and Moneyless World. They may sound grand, but to me they’re simply honest wishes—“I hope the world could be like this”—that I’m trying to give shape to.
I don’t do anything flashy. But I believe that by quietly building things up, I can create small changes somewhere in the world. LIVED NO GARD corp. is the vessel for that work. I plan to keep moving at my own pace, adding what’s necessary with care, and continuing to update the world from the inside out.
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